Tayto

Tayto is one of the most recognisable names in Irish snacking, with roots going back to 1954 when Joe “Spud” Murphy established the brand in Dublin. Tayto is widely credited with creating the first Cheese & Onion flavoured crisp, helping to shape the savoury snacks category and building a brand that has become deeply associated with crisps across Ireland.

Today, Tayto combines strong heritage with broad consumer appeal, offering a range that sits comfortably across everyday snacking, impulse, and sharing occasions. The brand’s long-standing popularity is built on familiar flavours, trusted quality and instantly recognisable branding, making it a strong addition for retailers and distributors looking for an established crisp name with genuine consumer recognition.

Alongside its core crisp lines, Tayto has continued to expand into wider snack formats and premium-style options, helping the brand stay relevant across different channels and shopper needs. For export customers, Tayto offers a combination of authentic Irish brand heritage, proven shelf appeal and a product range that can support both mainstream and more premium snacking fixtures.