Perfect Ted

Perfect Ted is a modern UK matcha brand focused on making matcha more accessible, convenient and appealing to a wider audience. The brand has built its identity around “Matcha Made Easy”, offering consumers an alternative to traditional energy drinks and coffee through a range of ceremonial grade matcha powders, canned matcha lattes, pods and ready-to-drink energy drinks.

At the heart of the brand is a strong wellness-led proposition. Perfect Ted positions matcha as a source of smoother, more sustained energy, supported by the combination of caffeine and L-theanine naturally found in matcha. Its range is designed to deliver functional energy in a format that feels more contemporary, flavour-driven and lifestyle-focused than many traditional products in the category.

The brand also has strong retail and commercial appeal, with products spanning powders, flavoured matcha, pods, canned lattes and healthy energy drinks in flavours such as Juicy Peach, Apple Raspberry, Pineapple Yuzu and Pear Ginger. Perfect Ted states that it is stocked in major UK retailers including Tesco, Waitrose, Holland & Barrett, Sainsbury’s and Morrisons, helping reinforce its relevance for both mainstream retail and export markets.