Mountain Joes

Mountain Joe’s is a UK protein-snacking brand focused on high-protein, grab-and-go products that aim to deliver indulgent taste alongside functional nutrition. The brand positions itself around taking protein snacks “to the next level,” with a range built for shoppers who want convenient treats that feel more like an everyday snack than a traditional sports nutrition product.

The range spans protein bars, protein brownies, protein cakes, protein millionaires, protein flapjacks, protein rice cakes and whey protein, giving the brand broad appeal across both fitness-led and mainstream snacking occasions. Mountain Joe’s puts particular emphasis on flavour variety, with products such as caramel biscuit, cookies & cream, chocolate honeycomb and bakery-inspired formats helping the range feel accessible, modern and highly shelf-friendly.

For Rosario Exports, Mountain Joe’s is a strong fit for customers looking to build out the better-for-you snacking category with products that combine strong visual appeal, indulgent flavour cues and clear protein-led positioning. It is a brand that works well across convenience, impulse and health-conscious retail environments, supported by a varied range that can help create a more complete protein-snacking offer.