Mars

  • Main Products

  • Iconic chocolate bar brand
  • Strong mainstream consumer appeal
  • Trusted global confectionery name

Mars is one of the most recognisable names in confectionery, built around a simple but enduring recipe of soft nougat, smooth caramel and milk chocolate. First handmade in 1932, the brand has gone on to become an iconic part of the UK chocolate category, combining strong consumer familiarity with broad cross-generational appeal.

Today, Mars continues to stand for dependable, mainstream indulgence, with a product offer that has evolved beyond the core bar into formats such as fun size and protein variants. The brand’s positioning remains rooted in great taste, everyday enjoyment and instantly recognisable branding, making it a strong fit for convenience, grocery, impulse and export channels alike.

Backed by the wider Mars business, the brand also benefits from long-standing scale, trust and global reach. For distributors and retailers, Mars offers the advantage of a proven household name with consistent demand, excellent shelf recognition and broad shopper appeal across multiple snacking occasions.

Mars Chocolate Logo Mars Frappe Export

Mars Expands Its Frappe Range

New Galaxy flavours join Mars Frappe and Snickers Frappe, now available for export through Rosario Exports

Mars Frappe Export range including Mars, Snickers and Galaxy frappe flavours

Mars is expanding its café-inspired drinks offering with new additions to its frappe range. As a result, retailers and consumers have more ways to enjoy some of the company’s best-known brands in a chilled drink format.

The latest launches include Galaxy Vanilla Frappe and Galaxy Strawberries & Cream Frappe. Alongside these, Mars Frappe and Snickers Frappe are now available for export through Rosario Exports.

Galaxy Adds Two New Frappe Flavours

Mars Drinks & Treats launched the Galaxy Frappe range in 2025 as an easy way for consumers to recreate indulgent, café-style drinks at home. The range has continued to develop, with Galaxy Vanilla Frappe and Galaxy Strawberries & Cream Frappe joining the portfolio for summer 2026.

The new flavours respond to continued consumer interest in iced and cold drinks and broaden the range beyond more traditional chocolate and coffee-inspired flavours.

Both products come as frappe drink powders designed for simple preparation. Consumers add milk and ice before blending to create a thick, chilled drink at home.

A Growing At-Home Frappe Market

The development of the range reflects a wider shift towards premium drinks that consumers can prepare at home.

Mars has positioned Galaxy Frappes as an accessible alternative to café-bought blended drinks, combining familiar confectionery branding with convenience and an indulgent drinking experience.

The existing Galaxy range includes flavours such as Chocolate, Caramel and Mocha, while the addition of Vanilla and Strawberries & Cream gives retailers a broader selection of flavours and creates additional seasonal opportunities.

Mars Frappe and Snickers Frappe Now Available for Export

Alongside the expanding Galaxy range, Rosario Exports can now offer two particularly exciting additions to our international customers:

Mars Frappe

Snickers Frappe

These products bring two of the world’s most recognisable confectionery brands into the growing frappe category.

For our existing customers, this provides an opportunity to introduce genuinely new Mars branded products alongside established confectionery ranges already familiar to consumers in their markets.

Snickers Frappe brings the instantly recognisable chocolate, caramel and peanut associations of the Snickers brand into an indulgent blended drink format.

Mars Frappe similarly translates the familiar chocolate and caramel character of the Mars brand into an easy-to-prepare chilled drink.

Both products help retailers extend well-known confectionery brands into a different consumption occasion while benefiting from the strong recognition of the Mars and Snickers names.

Expanding the Mars Range for International Customers

The frappe category offers an interesting opportunity for international retailers. It combines several established consumer trends, including indulgent treats, recognised confectionery brands and café-style drinks. In addition, consumers can prepare the drinks conveniently at home.

The expanding Mars range now gives overseas retailers the opportunity to offer a selection that includesGalaxy Chocolate Frappe

Galaxy Caramel Frappe, Galaxy Mocha Frappe, Galaxy Vanilla Frappe, Galaxy Strawberries & Cream Frappe, Mars Frappe & Snickers Frappe

Many Rosario Exports customers already purchase Mars confectionery and drinking chocolate products. As a result, the new frappe range offers an easy way to expand their existing Mars selection.

Interested in Mars Frappe Export?

Rosario Exports supplies British and European FMCG products to retailers, wholesalers and distributors around the world.

With Mars Frappe, Snickers Frappe and the expanding Galaxy Frappe range now available for export, international customers can add these latest launches alongside their existing Mars product requirements.

Contact our team for current product availability, export pricing and minimum order quantities.

Mars

Rosario currently export Mars to South East Asia. Are you looking to import Mars to your country? Please contact us here.

Mars Chocolate Logo New Mars Iced Coffee Mocha Lattes

New Products for 2023!

2 New Mars Premium Chocolate Iced Coffee Mocha Latte's 99Kcal per serving

Mars Iced Coffee

Mars Iced Coffee
Mocha Latte
12 x 250ml

Galaxy Iced Coffee

Galaxy Iced Coffee
Mocha Latte
12 x 250ml

Rosario currently export Mars Products to South East Asia. Are you looking to import Mars Products to your country? Please contact us here.

New Mars Spreads

New Products from Mars Spreads

2 new exciting branded products for the peanut spread category

M&Ms Peanut Butter

M&M's Peanut Butter (6x225g)

Cases Per Pallet = 360
Cases Per Layer = 30
Layers Per Pallet = 12
EAN = 5056357900055

Snickers Peanut Butter

Snickers Peanut Butter (6x225g)

Cases Per Pallet = 360
Cases Per Layer = 30
Layers Per Pallet = 12
EAN = 05056357900024

Rosario currently export Mars Spreads products to South East Asia. Are you looking to import Mars Spreads products to your country? Please contact us here.