Mars Expands Its Frappe Range
New Galaxy flavours join Mars Frappe and Snickers Frappe, now available for export through Rosario Exports
Mars is expanding its café-inspired drinks offering with new additions to its frappe range. As a result, retailers and consumers have more ways to enjoy some of the company’s best-known brands in a chilled drink format.
The latest launches include Galaxy Vanilla Frappe and Galaxy Strawberries & Cream Frappe. Alongside these, Mars Frappe and Snickers Frappe are now available for export through Rosario Exports.
Galaxy Adds Two New Frappe Flavours
Mars Drinks & Treats launched the Galaxy Frappe range in 2025 as an easy way for consumers to recreate indulgent, café-style drinks at home. The range has continued to develop, with Galaxy Vanilla Frappe and Galaxy Strawberries & Cream Frappe joining the portfolio for summer 2026.
The new flavours respond to continued consumer interest in iced and cold drinks and broaden the range beyond more traditional chocolate and coffee-inspired flavours.
Both products come as frappe drink powders designed for simple preparation. Consumers add milk and ice before blending to create a thick, chilled drink at home.
A Growing At-Home Frappe Market
The development of the range reflects a wider shift towards premium drinks that consumers can prepare at home.
Mars has positioned Galaxy Frappes as an accessible alternative to café-bought blended drinks, combining familiar confectionery branding with convenience and an indulgent drinking experience.
The existing Galaxy range includes flavours such as Chocolate, Caramel and Mocha, while the addition of Vanilla and Strawberries & Cream gives retailers a broader selection of flavours and creates additional seasonal opportunities.
Mars Frappe and Snickers Frappe Now Available for Export
Alongside the expanding Galaxy range, Rosario Exports can now offer two particularly exciting additions to our international customers:
Mars Frappe
Snickers Frappe
These products bring two of the world’s most recognisable confectionery brands into the growing frappe category.
For our existing customers, this provides an opportunity to introduce genuinely new Mars branded products alongside established confectionery ranges already familiar to consumers in their markets.
Snickers Frappe brings the instantly recognisable chocolate, caramel and peanut associations of the Snickers brand into an indulgent blended drink format.
Mars Frappe similarly translates the familiar chocolate and caramel character of the Mars brand into an easy-to-prepare chilled drink.
Both products help retailers extend well-known confectionery brands into a different consumption occasion while benefiting from the strong recognition of the Mars and Snickers names.
Expanding the Mars Range for International Customers
The frappe category offers an interesting opportunity for international retailers. It combines several established consumer trends, including indulgent treats, recognised confectionery brands and café-style drinks. In addition, consumers can prepare the drinks conveniently at home.
The expanding Mars range now gives overseas retailers the opportunity to offer a selection that includesGalaxy Chocolate Frappe
Galaxy Caramel Frappe, Galaxy Mocha Frappe, Galaxy Vanilla Frappe, Galaxy Strawberries & Cream Frappe, Mars Frappe & Snickers Frappe
Many Rosario Exports customers already purchase Mars confectionery and drinking chocolate products. As a result, the new frappe range offers an easy way to expand their existing Mars selection.
Interested in Mars Frappe Export?
Rosario Exports supplies British and European FMCG products to retailers, wholesalers and distributors around the world.
With Mars Frappe, Snickers Frappe and the expanding Galaxy Frappe range now available for export, international customers can add these latest launches alongside their existing Mars product requirements.
Contact our team for current product availability, export pricing and minimum order quantities.
