Littles Coffee

Little’s Coffee is a modern UK coffee brand that has built its name around making coffee more exciting, convenient and flavour-led. The brand is best known for its range of flavoured instant coffees, while also offering classic instant coffee, decaf options, ground coffee and Nespresso®-compatible capsules. Little’s positions itself as a challenger brand, focused on giving coffee drinkers more choice, more personality and more flavour without overcomplicating the everyday coffee occasion.

At the heart of the range is a strong premium-convenience proposition. Little’s uses high-quality Arabica coffee in its flavoured instant range and highlights that its coffees are free from added sugar and artificial sweeteners, with just 4 calories per cup on key SKUs. This gives the brand a clear point of difference for retailers and distributors looking for coffee that feels indulgent, giftable and distinctive, while still fitting with modern demand for easy preparation and better-for-you options.

With bold branding, inventive flavour profiles and a broad format mix, Little’s brings freshness and standout to the coffee category. From everyday favourites to more adventurous flavours, the range is designed to appeal to shoppers looking for something beyond standard instant coffee, making it a strong addition to premium, impulse and speciality coffee selections.