Popular IRN-BRU Export Products
- Original IRN-BRU
- IRN-BRU ZERO
- Diet IRN-BRU
- IRN-BRU 1901
- IRN-BRU ZERO ICE-CREAM
- IRN-BRU ZERO RASPBERRY RIPPLE
- Original IRN-BRU Energy
- Zero Sugar IRN-BRU Energy
- Multipacks
- Limited Edition Flavours
- Seasonal and Promotional Packs
Launched in Scotland in 1901, IRN-BRU is one of the UK’s most distinctive carbonated soft drink brands. Its closely guarded recipe combines 32 flavours to create the unmistakable taste that has made IRN-BRU popular with consumers in Scotland and international markets worldwide.
The IRN-BRU range includes Original IRN-BRU, IRN-BRU ZERO, Diet IRN-BRU, IRN-BRU 1901 and IRN-BRU Energy. The brand also regularly introduces distinctive flavours, limited editions and promotional packs that can help international retailers offer something different within their soft drinks range.
Rosario Exports supplies IRN-BRU products to importers, distributors, wholesalers, retailers and supermarket groups worldwide from our Liverpool export hub. Customers can source established core products alongside selected sugar-free, energy and limited-edition lines, subject to availability and destination requirements.
Through our export consolidation service, customers can combine IRN-BRU with thousands of other British and European food, drink, grocery and household products within the same shipment. This helps reduce freight costs, simplify purchasing and improve supply chain efficiency. We can support mixed pallet orders, full container loads, export documentation and international distribution requirements.
For more information about the brand and its current UK product range, visit the official IRN-BRU website.
IRN-BRU Export FAQs
Find answers to common questions about importing IRN-BRU soft drinks, sugar-free products, energy drinks and limited-edition flavours. Rosario Exports supplies IRN-BRU products to importers, distributors, wholesalers, retailers and supermarket groups worldwide.
Can Rosario Exports supply IRN-BRU internationally?
Yes. Rosario Exports supplies IRN-BRU products to distributors, wholesalers, retailers and supermarket groups across international markets. Product availability may vary depending on the destination country, pack format and order quantity.
Which IRN-BRU products are available for export?
The range may include Original IRN-BRU, IRN-BRU ZERO, Diet IRN-BRU, IRN-BRU 1901, IRN-BRU Energy and selected limited-edition flavours. Availability can vary, so please contact our team for the latest product information.
What is IRN-BRU 1901?
IRN-BRU 1901 is inspired by the brand’s historic recipe and provides international retailers with an additional product for customers seeking a traditional IRN-BRU experience.
Can you supply sugar-free IRN-BRU products?
Yes. Sugar-free products may include IRN-BRU ZERO, selected ZERO flavours and Zero Sugar IRN-BRU Energy, subject to current availability.
Can you supply limited-edition IRN-BRU flavours?
Yes. Rosario Exports can source selected limited-edition and promotional IRN-BRU products when they become available. These products can help importers and retailers introduce new flavours and create additional interest within their soft drinks range.
Can IRN-BRU products be shipped in mixed containers?
Yes. IRN-BRU products can be consolidated alongside thousands of other British and European food, drink, grocery and household products within the same shipment.
Can IRN-BRU be combined with other UK drinks brands?
Yes. Rosario Exports specialises in mixed-load export consolidation. Customers can combine IRN-BRU with other British soft drinks, energy drinks, confectionery, snacks, grocery products and household brands within one export shipment.
Do you offer mixed pallet quantities of IRN-BRU?
Yes. Depending on the destination market and order requirements, Rosario Exports can supply IRN-BRU as part of a mixed pallet order or consolidated export shipment.
Can you supply full container loads of IRN-BRU?
Yes. Rosario Exports can support larger orders and full container load opportunities. Our team can discuss suitable pack formats, order quantities, loading requirements and available shipping options.
Do you provide export documentation?
Yes. Rosario Exports can assist with commercial invoices, packing lists, certificates of origin and other export documentation requirements. The exact documents required will depend on the destination country and shipment.
Which businesses can buy IRN-BRU from Rosario Exports?
Rosario Exports works with established importers, distributors, wholesalers, retailers, supermarket groups and foodservice businesses. We operate as a trade supplier and do not normally supply individual consumers.
Looking to Import IRN-BRU Products?
Rosario Exports supplies IRN-BRU products to distributors, wholesalers, retailers and supermarket groups worldwide. Contact our team to discuss product availability, export markets, mixed pallet orders, limited-edition flavours and full container load opportunities.
Irn Bru Winter BruLimited-Edition Alert! Irn-Bru Winter Bru
Iconic Scottish flavour meets festive spice and only available for eight weeks
Winter Bru: Spiced Ginger & Cinnamon Flavour
Irn-Bru Launches Limited-Edition Winter Bru for the Festive Season
AG Barr is bringing a seasonal twist to its legendary soft drink range this winter with the release of a new limited-edition variant: Irn-Bru Winter Bru Spiced Cinnamon & Ginger. Available internationally from 1st November for eight weeks only, this festive flavour fuses Irn-Bru’s unmistakable taste with warming notes of cinnamon and ginger, delivering what the brand describes as “a spicy hit in every sip.”
This launch presents a strong seasonal opportunity for overseas retailers and distributors looking to boost festive soft drinks sales with something both unique and recognisable. Winter Bru will be available in 330ml cans as well as 8x330ml multipacks, offering versatility across convenience and take-home channels.
Kenny Nicholson, Irn-Bru’s Brand Director, emphasised the commercial value of limited-edition releases, noting that over nine million cans of Irn-Bru Xtra seasonal flavours have been sold in the last two years alone. “Almost half of those sales came from new category shoppers,” he added. “With ginger-flavoured drinks seeing a 27% uplift in sales, we know this is the perfect time to introduce Winter Bru to international markets.”
Supported by a wide-reaching campaign that includes digital media, influencer activity, and promotional materials, Winter Bru is expected to drive high consumer interest. As a strictly time-limited release, early reservations are advised — once it’s gone, it’s gone.
Calling Back To Another Irn Bru Winter Classic
The launch of Winter Bru also calls back to one of Irn-Bru’s most iconic advertising moments, the beloved "Snowman" TV ad that first aired in 2006. A cheeky parody of The Snowman animation, it saw a boy being taken on a magical flight across snowy Scotland, only to be unceremoniously dropped when he refuses to share his can of Irn-Bru. The ad became a cult classic and is still fondly remembered every festive season.
With Winter Bru’s cinnamon and ginger twist arriving just in time for Christmas, AG Barr is once again tapping into that nostalgic, tongue-in-cheek festive spirit that has long defined the brand.
Rosario currently export IRN-BRU to South East Asia. Are you looking to import IRN-BRU to your country? Please contact us here.
Irn Bru Limited EditionsIrn Bru - Limited Editions
New Limited-Edition IRN-BRU XTRA Flavours Set To Boost Sales In Export Markets
Time Limited Drops
IRN-BRU is set to fizz up the market with an exciting new limited-edition release of IRN-BRU XTRA, arriving later this month. Designed to capture attention and drive sales, this exclusive drop is expected to generate strong consumer demand both locally and internationally.
Limited-edition product launches continue to be a key driver of sales growth, particularly in international markets where unique offerings create excitement and exclusivity. With nostalgia-driven trends and the appeal of short-run products at an all-time high, this latest IRN-BRU XTRA release presents a fantastic opportunity for distributors and retailers looking to attract both loyal IRN-BRU fans and new consumers.
This latest drop taps into the growing demand for exclusive products that spark consumer curiosity and drive impulse purchases. By leveraging the power of limited availability, IRN-BRU is once again reinforcing its reputation as a dynamic and innovative brand.
Launching from mid-March, this exclusive release will be available in 330ml single cans and eight-packs in leading UK supermarkets and convenience stores. Exporters and distributors should act fast to capitalise on the high demand for unique, limited-edition products that drive repeat sales and brand engagement.
Rosario currently export IRN-BRU to South East Asia. Are you looking to import IRN-BRU to your country? Please contact us here.
IRN-BRURosario currently export IRN-BRU to South East Asia. Are you looking to import IRN-BRU to your country? Please contact us here.
