Hollands

Holland’s is one of the UK’s best-known pie brands, with a heritage dating back to 1851 and a long-established bakery base in Baxenden, Lancashire. The brand has built its reputation around hearty, familiar savoury pastry products that sit firmly in the comfort food category, with a strong regional identity and broad consumer recognition across the UK.

Today, Holland’s offers a wide-ranging portfolio spanning pies, puddings and pastries in a frozen format. Its range includes classic meat-led lines, convenience-focused grab-and-go products, family formats, and vegetarian options, giving the brand broad appeal across traditional, impulse and everyday meal occasions.