New Flipz Flavour Announcement!
Innovation at the heart of the Flipz brand
Flipz Cookies & Cream
The salty pretzels covered in a Cookies & Cream glaze is available now in a 90g variant.
Marketing Director at Pladis, said: “We want to maintain strong momentum for the Flipz brand" adding: "Considering 51% of shoppers report they are on the lookout for new snacks to try, a continuous flow of new product development into the everyday treats category is vital.
“What’s more, making innovation the heartland of the Flipz brand means we’ll help retailers drive incremental sales by encouraging new shoppers – especially younger consumers – to buy in.”
“Cookies & Cream felt like the natural fit for the latest Flipz variant, as this flavour phenomenon shares the brand’s American roots and has become a classic combination both in the US and worldwide.
“Given that Flipz has built an incredibly loyal shopper base since launching in the UK – with a strong repeat purchase rate of 33% – we are confident that the latest addition to the Flipz line-up will be a hit with British shoppers.”