Ben & Jerrys

Ben & Jerry’s is one of the world’s most recognisable ice cream brands, known for its indulgent flavours, playful personality and unmistakable chunks and swirls. Since launching in the UK in the 1990s, the brand has built a strong following through iconic flavours, creative innovation and a point of difference that goes far beyond the freezer aisle. Ben & Jerry’s continues to stand out by turning familiar desserts and sweet treats into bold, premium ice cream experiences.

What also sets the brand apart is its values-led identity. Ben & Jerry’s openly positions itself as a business with a three-part mission, combining great product quality with social purpose and responsible business practices. Its UK brand messaging places strong emphasis on activism, thoughtful ingredients and using the business as a force for positive change, giving the range a distinctive voice that resonates with modern consumers.

For retailers and distributors, Ben & Jerry’s offers a powerful mix of brand recognition, premium shelf appeal and broad consumer reach. From bestselling classics to new flavour launches and non-dairy options, the range brings excitement to the category and helps create standout frozen aisles that feel more engaging, contemporary and shopper-friendly.